Rachel King, Director Prior to launching
Kaleidoscope, Rachel spent several years at RSGB and NOP
World, latterly as director. Rachel is a classically
trained consumer and business researcher who has built
up extensive knowledge of many market sectors.
She is experienced in all Quantitative & Qualitative
techniques and enjoys the different challenges and
variety that arise from each methodology. She strongly
believes that this cross-sector experience, together
with her rounded research skills, makes her ideally
placed to implement the most appropriate research, and
remain hands-on throughout the project cycle. After over
15 years in the industry she is a firm believer that
working in partnership with clients is crucial to the
success of any project.
She is a full member of the
Market Research Society and as a trained Samaritan has
plenty of opportunity to apply her qualitative skills.