Type of Project Customer satisfaction amongst senior businessmen.

Client Need To understand opinion of the service they provided and identify any areas for improvement.

Our Approach The subject matter was very technical in nature and the service experience varied considerably across their database and was therefore quite individual. So depth interviews were more appropriate than group discussions as a methodology. Respondents were senior businessmen who were time poor and often out or in meetings so we conducted the depths by telephone. The project team received extensive briefing on the objectives and technical issues pertinent to the survey so they would be able to explore the relevant issues fully.