To understand
the various need states/moods of current and potential
customers to develop highly appealing new product ideas.
Our
Approach
Extended group
discussions with current and potential customers.
We used a variety of
stimulus and projective techniques to harness consumer creativity
and fully explore their subconscious views.
Outcome of
Study
New products
which had greatest synergy with the most desirable need
states were identified. This allowed the client to focus on
lines to develop and promotional angles to adopt that would
"fulfill" these needs.
