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To make the exercise as realistic as possible, it was important to test
the product branded. This also provided reassurance of product integrity - very important as the research was amongst young children.
Concept photos of the
finished product were evaluated prior to testing the actual
formulation. Respondents assessed the test product as well as one
of the key competitors.
Matched cells
ensured comparability across brands and using hall locations
facilitated consistent control of product delivery to
respondents. |
