Type of Project Usage and attitude study for a FMCG product, including pantry check and volume/value estimation

Client Need The client wanted to assess  the impact or promotions on consumer product purchase, holding and consumption

>  A statistical model enabled estimates of volume/value of product holdings and how this varied by promotional strategy   Outcome The findings provided direction for changes in future promotional strategies, which not only would reduce expenditure but would also generate greater revenue for the business.