Type of Project Usage and attitude study for a FMCG product, including pantry check and volume/value estimation

Client Need The client wanted to assess  the impact or promotions on consumer product purchase, holding and consumption

Our Approach To be able to accurately assess product holding it was vital that a pantry check method be designed that was simple to administer, could be replicated consistently accross the interviewing team and could also be validated against known market data.   The audit was conducted in home and incorporated additional attitudinal questions to contextualize the findings.   To maximise the learnings we used various techniques   >  cluster analysis identified key customer groups with distinct behavioural & attitudinal differences